Dear onestopshop.
I have a suggestion.
The price of your 100 ruppee card is $1.95. If we convert it in pak rupee it is 167.7 to be precise.
I purchased only one card and only when i really needed one. This means i will purchase 1 or 2 cards per month from you.
But if you decrease your card price to 120 or $1.4, i will purchase all my cards from your shop as it only takes 5 minutes to purchase your card and its cool too. my monthly usage of cards is 2000 rupees. so if i purchase these cards from you than you can get 400 rupees profit from me. But in the previous case, if i purchase 1 or 2 cards in case of emergency, you will gain 135 rupees.
The main thing is that the cards are available everywhere. in small shops, khokhas .etc. So people think why purchase from here, why not cheap from a shop. If you decrease your price the opertunity cost will decrease. Your sales will increase.
Decrease the profit margins to attract customers and make more profits.Reap the benefit.
Think about it. You might be loosing alot of sales due to some high prices.
Regards.