Usman Talib,
If you purchase the product online, the (seller/vendor ) pays the secure online transaction fee to AlertPay which is 0.33 USD (Applicable to Merchant accounts only - for details please visit AlertPay website) for Rs.100 card. Product price also includes other related expenses (store maintenance, live chat support, quick processing of orders within 60 minutes etc). After knowing the facts if you asses the products price you will find out that product prices are reasonable.
OneStopShop.pk Administration.